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Instagram launches separate reels tab for Indian users

September 04, 2020

Instagram launches separate reels tab for Indian users

Reels was launched in India in July and India was the fourth nation where Reels was accessible, after Brazil, Germany and France. In August, Instagram launched Reels in more than 50 nations, including the US.

Two months subsequent to launching the short video design Reels in India through a ‘wide test’ after the TikTok boycott, Facebook’s photograph sharing application Instagram has propelled a different tab for Reels just for Indian clients, the organization said on Thursday.

Manish Chopra, chief and head of organizations at Facebook India disclosed to ET India is the principal market where the organization is propelling the Reels tab due to the ‘premium’ and ‘imagination’ it has seen here and is wanting to incorporate more instruments in future. Chopra said the product is accessible to a large portion of India now.

“Emerging creators like the 22year old, Mumbai based @ThemermaidScales otherwise known as Krutika have seen their record develop exponentially to cross 1 million, courtesy the engagement they’re jumping on Reels,” he said.

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