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Instagram to sell ads on IGTV

March 14, 2020

Instagram to sell ads on IGTV

Instagram will sell ads on IGTV to compete with YouTube. Instagram is approaching its top video creators for partnership on test ads.

Video creators in the program will get a 55% share on ads the same as the YouTube video creators. Instagram will start testing ads in upcoming months.

Justin Osofsky, COO of Instagram said, “We are in talks with top video creators on Instagram to test ads which will help the creators to monetize with IGTV”.

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