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Jio Haptik’s Interakt launches WhatsApp-based Sales Channel app

July 06, 2022

Jio Haptik’s Interakt launches WhatsApp-based Sales Channel app
Reliance Jio-backed Haptik’s Interakt, which helps small and medium businesses (SMBs) manage their sales and customer interactions on WhatsApp, has launched an exclusive ‘WhatsApp Sales Channel’ app on the e-commerce platform Shopify’s App Store to help latter’s over 1,000 SMB merchants increase their store sales and boost revenue, according to a company statement.

Interakt currently serves more than 3,000 businesses including over 2,500 SMBs and over 500 direct-to-consumer (D2C) brands using WhatsApp as a cognitive sales channel. With Shopify integration, the company is targetting its merchants as well in India.

A number of Shopify merchants already using Interakt, according to the company, have seen a 65 per cent increase in the abandoned cart recoveries and an 80 per cent dip in marketing and CRM expenditures. The new integration allows merchants to auto-sync their Shopify store with WhatsApp and share product catalogues with customers automatically via WhatsApp, Interakt said.

“The Shopify-Interakt integration has helped over 1000 merchants leverage the simplicity and reach of WhatsApp to build strong relations with their buyers. Our clients have also reported up to 20 per cent of their business coming via WhatsApp and our goal is to empower 10,000 more businesses through our platform in the financial year 2022-23,” Ahshad Jussawalla, VP & Business Head, Interakt told Financial Express Online.

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