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Myntra collaborates with brands for eco-friendly store

June 03, 2021

Myntra collaborates with brands for eco-friendly store

Online design and lifestyle retailer Myntra curated a segment for sustainable items with around 70 brands as partners, offering more than 5500 economical conscious clients, the Walmart claimed organization said.

Individuals in the age group of 21-35 years shop the most on Myntra’s economical store, ‘Myntra for Earth Store’, it said. Metros contribute about 40% of the visits to this sustainable store on Myntra, it added.

Almost 62% of the guests to the ‘Myntra for Earth’ store are females, with metro urban areas contributing about 40% of the general visits to the store.

The store has a variety of brands and collections across major categories. These incorporate H&M, Mango, Unnati Silks, Bharatsthali, Pothys, Metro Kids Company, Kama Ayurveda, Forest Essentials, Fab India, and so on Myntra Fashion Brands featured on the platform for their conscious collection include Taavi, Roadster and Ether.

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