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Reliance retail acquires amante from MAS Holdings
November 12, 2021
The amante business is acquired by Reliance retail. The products are sold through company owned stores and multi brand outlets, as well as through its e-commerce channels across India.
RRVL, the retail arm of billionaire Mukesh Ambani led Reliance Industries Ltd, has acquired 100% stake of amante brand from MAS, according to a joint statement issued by the two companies.
RRVL director Isha Ambani said, “We are proud to add the high quality, design led fashion and lifestyle brand amante to our portfolio. MAS is a well-recognized product innovator and manufacturer for some of the global brands in the segment the partnership we build with them will offer Indian clients first class product quality and greater choices in this segment”.
MAS Holdings Chairman Mahesh Amalean said, “The acquisition by Reliance ensure that amante would benefit from Reliance’s scale and retail expertise & that the brand our company has created and our employees in India will continue to profit from being a part of a well-established retail company.
RRVL will continue to tie-up with MAS to leverage its design to delivery capabilities in sustainable manufacturing and product innovation.
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