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SonyLIV partners TCS to transform customer experience
July 07, 2021
Tata Consultancy Services (TCS), a main worldwide IT services, counseling and business solutions organization, has gone into an essential organization with India’s chief OTT streaming platform, SonyLIV, to assist with create an innovative business model enabled by digital technologies, enhance client experience, and clear the way to future growth.
The organization will use TCS’ next gen digital capabilities, worldwide expertise, domain knowledge and innovation ecosystem to define SonyLIV’s foundation change guide for India and worldwide business sectors. TCS will assist with improving its center OTT platform to use AI and ML to give customized experiences to subscribers across devices. It will likewise help SonyLIV use data and insights to monetize content and create new revenue streams.
Moreover, TCS will set up a top notch Experience Design Center leveraging its innovation labs, where it will convey its Location Independent Agile Model to speed up innovation by rapidly prototyping and helping SonyLIV launch new best in class features ahead of the market.
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