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TikTok signs deal with Sony music
November 03, 2020
Short video-sharing app TikTok stated on Monday it had signed a deal with Sony Music Entertainment so one can provide all its users get right of entry to Sony’s portfolio of song consisting of international artists inclusive of Beyonce, Martin Garrix and Harry Styles.
The deal will permit Sony Music to use TikTok’s platform, domestic to several viral internet traits and wherein rising artists have garnered lovers quickly, to promote its artists.
The partnership comes an afternoon after the U.S. Commerce Department said it might “vigorously defend” an executive order that seeks to bar transactions with Chinese-owned TikTok after a federal choose halted the motion.
TikTok signed comparable offers with UK-based non earnings Merlin earlier these 12 months, in a bid to expand its music library and a multi-year partnership with Paris-primarily based Believe, a tune platform for unbiased artists, in July.
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