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Twitter tests shopping feature for businesses

July 29, 2021

Twitter tests shopping feature for businesses

Twitter is the latest social media platform to experiment with new shopping features. The organization is permitting a handful of brands to place a “Shop Module” at the top of their profiles that connects to products their followers can purchase.

While it’s not the first run through Twitter has evaluated shopping features, it’s the first run through the organization has joined shopping directly into the profile. With the change, organizations can highlight a handful of products in a carousal in the middle of the main profile information and their timeline. The feature is limited to a couple of brands, including GameStop and sack creator Arden Cove, in the US for now.

While up to this point Twitter hasn’t pursued shopping as aggressively as some other platforms, the organization recently flagged that could soon change. A “shop” button for tweets has also been spotted, and the organization recently presented new “business profiles.” Shopping features could likewise have interesting implications for creators, a demographic Twitter has additionally made a new push to pursue with the money making features.

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