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VMLY&R partners with Shopmatic
October 18, 2021
VMLY&R has announced a partnership with e-commerce platform, Shopmatic. The agreement involves the creation of a co-branded commerce platform, a single tick, channel-neutral commerce solution for WPP’s client partners.
As a part of the agreement, VMLY&R plans to roll out solution stacks on the stage that range from social through to rural commerce, with general trade commerce on-boarding by the end of the year.
Anurag Avula, co-founder and CEO, Shopmatic, said, “The partnership with VMLY&R gives us access to the world’s biggest organizations, like Unilever, Kraft Heinz, Ford and Swaraj Tractors, and all the more importantly, comes with VMLY&R’s ability to drive volume and value through our co-branded platform.”
Hari Ramanathan, chief strategy and transformation officer, VMLY&R Asia, said, “Partnering with Shopmatic allows us to move customers to very margin friendly direct-to-Consumer and third-party models. Joined with our current growth hacking solution for marketplaces, we can co-own business results with brand proprietors, as opposed to just selling our products and services. With Shopmatic, we are entering a new era for commerce partnerships with customers.”
Important Links:
- Professional Diploma in Banking and Financial Services: https://tscfm.org/courses/professional-diploma-in-banking-and-financial-services/
- Post Graduate Diploma in Management (PGDM): https://tscfm.org/courses/3-in-1-management-program/
