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WhatsApp announces digital payments Utsav for 500 villages
December 16, 2021
At fuel for India 2021 event WhatsApp announced the Digital Payments Utsav a pilot program that is going to adopt 500 village in Karnataka and Maharashtra in an effort to accelerate financial inclusion. The aim is to empower villagers with access to digital payments via the payments on WhatsApp.
This new pilot program is an intervention of sorts for the new to digital users and digital payments utsav hopes to bring about a behavioural transformation to digital payments at the grassroots.
Abhijit Bose, Head of India, WhatsApp, said, “At WhatsApp we are committed to help boost financial inclusion in the nation. We have started this pilot program in 50 villages across Karnataka and Maharashtra as part of our mission to onboard the next 500 million to the digital payment ecosystem. We believe that WhatsApp’s ease of use and reliability can promote the adoption of UPI with users across, including those at the bottom of the pyramid”.
“We will continue to contribute meaningfully in this venture of educating users at the grassroots, so they can trust digital payments, as they gradually make the transition from a cash only way of financial life”.
Digital payments utsav took off on October 15 this year in Karnataka. Here on ground facilitators helped familiarize villagers the various aspects of the digital payments.
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