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"post_content" => string(4504) "Digital marketing is about knowing different <span style="color: #ff6600;"><strong><a style="color: #ff6600;" href="https://tscfm.org/blogs/7-social-media-platforms-marketers-must-be-aware/" target="_blank" rel="noopener noreferrer">social media platforms</a></strong></span> and many other essential factors. Digital marketers must be aware of the below-mentioned aspects if they want an easy & successful win towards the goals. <h4><strong>Let us help you get the cut above the rest!!!</strong></h4> <h3><span style="color: #800000;"><strong>1. What is the Glossary of Digital Marketing?</strong></span></h3> There are various terms and jargon used; therefore, it becomes important for marketers to know the glossary of digital marketing for a smooth marketing process. Let us help you with a few terms and jargon used primarily in the Digital marketing industry. <span style="text-decoration: underline;"><strong>Digital Marketing Campaigns</strong></span> Marketers create marketing campaigns to engage customers, convert purchases, drive traffic to websites, and increase income. <span style="text-decoration: underline;"><strong>A/B Testing</strong></span> A/B testing is a simple method of comparing the text of a new web page to the text of an existing web page. The ideal situation is to compare copies to see which is more effective. <span style="text-decoration: underline;"><strong>CTA</strong></span> A call to action is a term used in digital marketing. Marketers utilize call-to-action (CTA) to entice customers to buy their products or services. <span style="text-decoration: underline;"><strong>Chatbot</strong></span> The primary goal of chatbots is to provide customers with immediate customer support or information. The software is intended to mimic human behavior and responses. <span style="text-decoration: underline;"><strong>Featured snippets</strong></span> Featured snippets are the results that appear at the top of the page with a link to the source. Featured snippets are frequently shown in response to questions like "What is ____?" <span style="text-decoration: underline;"><strong>Remarketing</strong></span> Remarketing ads are attempts to keep a brand or product in customers' thoughts and entice them back to their website to make a purchase. Learn not only the glossary but also how to use it in actual-world with ‘Thadomal Shahani Centre for Management’ that offers a <span style="color: #ff6600;"><strong><a style="color: #ff6600;" href="https://tscfm.org/courses/professional-diploma-in-digital-marketing/" target="_blank" rel="noopener noreferrer">Professional Diploma in Digital Marketing</a></strong></span>. It will help you learn in-depth about digital marketing. <h3><span style="color: #800000;"><strong>2. What are the Trends in Digital Marketing?</strong></span></h3> On Digital platforms, within a flash, things spread like wildfire. It takes no time for content to become viral in a blink of an eye. Many marketers see it as an opportunity to market their products or services through it. Thus, marketers need to stay updated with the trend before the ship sail. <h5><strong>Read Also: <a href="https://tscfm.org/blogs/tips-on-how-to-become-a-digital-marketer/" target="_blank" rel="noopener noreferrer">How to Become Digital Marketing Expert within 2 Months?</a></strong></h5> <h3><span style="color: #800000;">3. What are the Latest Updates in Digital Marketing?</span></h3> The Social media platforms have frequent updates; more often, the new features are introduced, and the old features are replaced. However, the marketers' role is to know and learn the latest updates to hit the nail on the head!! <h3><span style="color: #800000;">4. What Tools to Use for Digital Marketing purposes?</span></h3> To ease the digital marketing job, various tools are available for marketers. Be it for report making, online reputation management, execution, searching keywords, ranking content, etc. Therefore, marketers must know the tools and how to use them for marketing purposes. For instance, buffer, and HubSpot tools are popular for social media marketing. <h5><strong>Read Also: <a href="https://tscfm.org/blogs/top-5-major-mistakes-digital-marketers-should-avoid/" target="_blank" rel="noopener noreferrer">5 Biggest mistakes Digital Marketers Must Avoid</a></strong></h5> Digital Marketers, note down the aforementioned aspects to smooth sail in the digital marketing industry!!"
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"post_content" => string(4304) "Digital Marketing is an approach every marketer uses nowadays, but easy sailing and getting desired results through <strong><a href="https://tscfm.org/blogs/what-are-the-top-5-types-of-digital-marketing/" target="_blank" rel="noopener noreferrer">digital marketing methods</a></strong> are not everyone's cup of tea. Marketers need to implement digital marketing methods impeccably. Even if you are a top digital marketer, there are possibilities that mistakes can take place too. To help you avoid mistakes, we have curated a few tips that you must know while marketing digitally. <h4><strong>Here we go!!!!</strong></h4> <h3><strong>1] Setting unreal expectations</strong></h3> Having Goals is perfect; however, having unrealistic expectations from the results within a small-time frame is not apt. Every good development takes buffer time to develop, optimize, and analyze. The foremost crucial aspect to driving excellent results is to formulate the marketing campaigns rightly and stay patient to get the desired results. For instance, social media channels need accurate tracking to acquire excellent results. Understanding the demographics, target audience, and behavioral patterns of the audience requires time; accordingly, you can figure out the methods and approaches to reach them and attract their attention. <h3>2] Competitors' Ignorance</h3> Competitors' research is the key fundamental aspect of marketing, whether online or offline; in both forms, the competitor's research plays a vital role. Competitors' research simply includes the assessment of the strengths and weaknesses of the potential competitors. This research has a strategic context that helps identify both the opportunities and threats. <h5><strong>Read Also: <a href="https://tscfm.org/blogs/different-ways-to-become-a-digital-marketing-expert/" target="_blank" rel="noopener noreferrer">How to Become a Digital Marketeting Expert?</a></strong></h5> <h3><strong>3] Having no latest updates</strong></h3> Going hand-in-hand with the latest trends, news, and updates is exceedingly essential in marketing. Supposedly, the trend is outdated, and if you try to market your product, there are probably higher chances of campaign failure. Similarly, video marketing is currently doing relatively well compared to other forms of marketing. Video marketing is the best way of reflecting on the brand/product/service. <h3>4] Not responding to customers online</h3> Interacting with the customers has become easier than ever before. Understanding customers' demands, queries, and complaints have become trouble-free. Customers connect through DM (Direct Messages) to share their feedback or give any reviews on the brand/product or service. However, not responding to the customers reflects a negative impression, and all the marketers are well-versed in the power of ‘word of mouth’. If the customers spread a negative message for the brand in the market, it will spread like wildfire in a blink of an eye. Therefore, an online reputation must not be avoided, and you should learn how to manage and maintain your reputation online. <h3>5] Not converting web traffics</h3> Website plays an important role; therefore, it should not avoid in any circumstances. On the website, various people visits, many can be your potential leads. Consequently, it becomes crucial to transform those passive visitors into customers. You must know what tools to use to gather the information, including name, mail ids, contact details, etc. And suppose you are unaware of the tools used in digital marketing. In that case, you must right away opt for the ‘<strong><a href="https://tscfm.org/courses/professional-diploma-in-digital-marketing/" target="_blank" rel="noopener noreferrer">Professional Diploma in Digital Marketing Course</a></strong>’ that will help you learn the tools and get in-depth knowledge about digital marketing. Besides these, the course will help you understand the mistakes to avoid and methods to approach. <h5><strong>Read Also: <a href="https://tscfm.org/blogs/what-are-the-top-7-digital-marketing-strategies-of-2021/" target="_blank" rel="noopener noreferrer">Best digital marketing strategies you can use in 2022 to stay abreast in the market</a></strong></h5>"
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"post_content" => string(2420) "In today's times, everyone has a misbelief that social media has many downsides; however, it is not true to a greater extent. It is all about the perspective and using the platforms rightly. Besides filtering images and sharing them with friends and family, there are many other factors that you can utilize on social media platforms. <h4><strong>Let us help you learn about social media benefits- what no one is talking about!!! </strong></h4> <h3><strong>1] The learnings you get</strong></h3> Social media is not only about picture-sharing platforms, but it also offers excellent learning too. There are diverse blogs, articles, and videos uploaded on <strong><a href="https://tscfm.org/blogs/7-social-media-platforms-marketers-must-be-aware/" target="_blank" rel="noopener noreferrer">social media platforms</a></strong>. The cornerstone of social media is getting tailored content according to your interest and likings. For instance, if you like sports the most, you will get sport-related content on your feed. Similarly, if you are interested in learning — courses or certification content, you can get available on social media platforms. <h3><strong>2] Trends Updates</strong></h3> These days, social media has become prime in providing the latest update to the audience. Social media has already delivered the news to the masses before the news media updates you about the current happenings. Social media is an excellent platform for learning about the current happenings, latest news, trends, environmental updates, etc. <h3>3] Influence a larger audience</h3> Social media is a powerful source of reaching a larger audience. With the help of social media, you have the power to influence a larger audience in a much more respective manner. Your voice can reach massive audiences with the use of social media platforms. There is also a higher probability of getting recognized in no time. You can keep forward your ideas and opinions to your audience. <h3><strong>4] Authority to establish</strong></h3> The user has the authority to establish their own business. You can reach your target audience, share the tailored content with them, answer their queries, build relationships and transform them into loyal customers/audiences. We believe that we have unmasked the benefits and perks of social media platforms, and you must henceforth utilize the media rightly for your use."
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"post_content" => string(2777) "Whether you are a seasoned or novice digital marketing professional, a certification in digital marketing could be just what you’re seeking to give your career the right impetus. You will always be in high demand in a digitalized world. However, a certification expands your knowledge, helps you acquire more skills and you’ll be able to help your clients in unique and innovative ways. <h4><strong>Let us understand the merits of Digital Marketing Certification</strong></h4> <h3><strong>1. Increase Employability</strong></h3> Most digital marketers do not have a college or university degree. In the field of digital marketing, abilities and skills are highly coveted rather than a college degree. Armed with a digital marketing certification, you will be in a better position to demonstrate your knowledge and expertise as a digital marketer. <h3><strong>2. SKills Upgradation</strong></h3> A digital marketing course for certification allows you to learn specific skills to propel your career to the next level. While you could be an experienced digital marketer, technology and the digital world are constantly in the flux of change. Opting for certification allows you to stay at the top of the change and use your skills to help your clients succeed in the online realm. <h5><strong>Read Also: <a href="https://ask.careers/blogs/what-skills-do-you-need-for-a-digital-marketing-job/" target="_blank" rel="noopener noreferrer">What Skills Do You Need for a Digital Marketing Job?</a></strong></h5> <h3><strong>3. Elevate Domain Knowledge</strong></h3> Industry professionals and experts teach most digital marketing certifications. As a result, you acquire industry-specific knowledge. You learn practical things about different industries that you can apply when you are marketing your client online. <h3><strong>4. Gives Practical Knowledge</strong></h3> A digital marketing certification focuses on imparting practical skills and knowledge. It helps you learn a new skill and even upskill yourself so that you can apply what your knowledge from the world go in the real world. <h3><strong>5. Priority:</strong></h3> A priority will be given to the person with the digital skills as compared to the person without the certification. Certification is not the pass to enter the work-life, but it is the ugradation of the knowledge and skills. This is the reason the priority will be given to the person with Digital Marketing Certification. If you want to acquire the digital Marketing Certification and become a master of digital marketing, then you can also consider taking a professional Digital Marketing course the one offered by Thadomal Shahani Centre For Management. TSCFM is the Top Institute for Marketing Course in Mumbai. All the BEST!!!"
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"post_content" => string(4504) "Digital marketing is about knowing different <span style="color: #ff6600;"><strong><a style="color: #ff6600;" href="https://tscfm.org/blogs/7-social-media-platforms-marketers-must-be-aware/" target="_blank" rel="noopener noreferrer">social media platforms</a></strong></span> and many other essential factors. Digital marketers must be aware of the below-mentioned aspects if they want an easy & successful win towards the goals. <h4><strong>Let us help you get the cut above the rest!!!</strong></h4> <h3><span style="color: #800000;"><strong>1. What is the Glossary of Digital Marketing?</strong></span></h3> There are various terms and jargon used; therefore, it becomes important for marketers to know the glossary of digital marketing for a smooth marketing process. Let us help you with a few terms and jargon used primarily in the Digital marketing industry. <span style="text-decoration: underline;"><strong>Digital Marketing Campaigns</strong></span> Marketers create marketing campaigns to engage customers, convert purchases, drive traffic to websites, and increase income. <span style="text-decoration: underline;"><strong>A/B Testing</strong></span> A/B testing is a simple method of comparing the text of a new web page to the text of an existing web page. The ideal situation is to compare copies to see which is more effective. <span style="text-decoration: underline;"><strong>CTA</strong></span> A call to action is a term used in digital marketing. Marketers utilize call-to-action (CTA) to entice customers to buy their products or services. <span style="text-decoration: underline;"><strong>Chatbot</strong></span> The primary goal of chatbots is to provide customers with immediate customer support or information. The software is intended to mimic human behavior and responses. <span style="text-decoration: underline;"><strong>Featured snippets</strong></span> Featured snippets are the results that appear at the top of the page with a link to the source. Featured snippets are frequently shown in response to questions like "What is ____?" <span style="text-decoration: underline;"><strong>Remarketing</strong></span> Remarketing ads are attempts to keep a brand or product in customers' thoughts and entice them back to their website to make a purchase. Learn not only the glossary but also how to use it in actual-world with ‘Thadomal Shahani Centre for Management’ that offers a <span style="color: #ff6600;"><strong><a style="color: #ff6600;" href="https://tscfm.org/courses/professional-diploma-in-digital-marketing/" target="_blank" rel="noopener noreferrer">Professional Diploma in Digital Marketing</a></strong></span>. It will help you learn in-depth about digital marketing. <h3><span style="color: #800000;"><strong>2. What are the Trends in Digital Marketing?</strong></span></h3> On Digital platforms, within a flash, things spread like wildfire. It takes no time for content to become viral in a blink of an eye. Many marketers see it as an opportunity to market their products or services through it. Thus, marketers need to stay updated with the trend before the ship sail. <h5><strong>Read Also: <a href="https://tscfm.org/blogs/tips-on-how-to-become-a-digital-marketer/" target="_blank" rel="noopener noreferrer">How to Become Digital Marketing Expert within 2 Months?</a></strong></h5> <h3><span style="color: #800000;">3. What are the Latest Updates in Digital Marketing?</span></h3> The Social media platforms have frequent updates; more often, the new features are introduced, and the old features are replaced. However, the marketers' role is to know and learn the latest updates to hit the nail on the head!! <h3><span style="color: #800000;">4. What Tools to Use for Digital Marketing purposes?</span></h3> To ease the digital marketing job, various tools are available for marketers. Be it for report making, online reputation management, execution, searching keywords, ranking content, etc. Therefore, marketers must know the tools and how to use them for marketing purposes. For instance, buffer, and HubSpot tools are popular for social media marketing. <h5><strong>Read Also: <a href="https://tscfm.org/blogs/top-5-major-mistakes-digital-marketers-should-avoid/" target="_blank" rel="noopener noreferrer">5 Biggest mistakes Digital Marketers Must Avoid</a></strong></h5> Digital Marketers, note down the aforementioned aspects to smooth sail in the digital marketing industry!!"
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