Social media marketing

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                    "post_content"          => string(3385) "In this modern world, we all are well-versed with the fact that social media has become the key important medium for users to stay connected and updated.

Social media apps have gained tremendous popularity since a decade ago. From millennials to youth, everyone is taking advantage of social media apps.

Surprisingly, some users have become so accustomed and habitual with social media apps that they begin their day with social media and end the day with the same.

Taking advantage of this, many marketers have struck the hammer when the iron is hot.
<h4><strong>However, to help others know what are useful top Social media platforms, you must read the entire blog.</strong></h4>
<strong>
Let us begin!!</strong>
<h4><strong>1] Facebook</strong></h4>
Facebook is one of the most popular social networking sites.

According to the latest data, it has 2.80 billion active users, of which 1.84 billion users are visiting the social networking site on daily basis.

Before it was just a connecting friends application, gradually, it became one of the best mediums of marketing too.
<h3><strong>2] Instagram</strong></h3>
Instagram too gained enormous popularity in a short time frame.

Initially, it was all about sharing pictures, steadily, it became a content-sharing platform, where all kinds of videos and posts are being shared.

In current times, it is the top choice of marketers to promote their products and service and reach a mass audience.
<h3><strong>3] Youtube</strong></h3>
Youtube is the online video sharing application and it is ranked in the most popular social media sites.

On Youtube, educational and informative videos are being shared.

Marketers are opting for this social media platform to promote their brand in a video format.

This kind of marketing is being proved as one of the right alternatives for marketing.
<h3><strong>4] Twitter</strong></h3>
Twitter, is a microblogging and social networking site on which users post and interact with messages known as ‘Tweets’.

Marketers are using this platform for sharing short information about their brand in the most engaging manner and the retweet feature is really helping to do the job efficiently.
<h3><strong>5] Linkedin</strong></h3>
Linkedin, another social networking site that falls into the most popular social media platform category.

This platform is mainly used for professional networking and it is mostly used by B2B Marketers to promote their brand.
<h3><strong>6] Quora</strong></h3>
Quora is a social question and answer website which helps to give answers and also allows you to answer the question you have knowledge about.

Marketers have found this compulsive method to showcase their presence to the audience.
<h3>7] Pinterest</h3>
Pinterest too is not behind in the race of popularity category. It has grabbed many eyeballs through its unique features.

This platform is an image-sharing application that enables you to save and discover information on the internet using images.

Marketers have accurately exploited this social media platform too.

Become a Social Media expert by <strong><a href="https://tscfm.org/courses/professional-diploma-in-digital-marketing/" target="_blank" rel="noopener noreferrer">pursuing Professional Diploma in Digital Marketing</a></strong> and gain in-depth knowledge about digital marketing."
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                [
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                    "post_author"           => string(2) "26"
                    "post_date"             => string(19) "2022-02-04 12:00:14"
                    "post_date_gmt"         => string(19) "2022-02-04 06:30:14"
                    "post_content"          => string(5979) "We have witnessed in a decade how advertising has discovered a new route (Digital Marketing Strategies) for promoting their products and services. Moreover, how rapidly it is evolving. The competition has become high. To sustain in the market, all you need is to adapt to the changes and walk hand-in-hand with trends. The Scope of Digital Marketing in 2022 is going to elevate.

It becomes necessary to keep yourself updated and use <strong><a href="https://tscfm.org/blogs/what-are-the-top-5-types-of-digital-marketing/" target="_blank" rel="noopener noreferrer">types of digital marketing strategies</a></strong> to stay competitive and thrive in the market. But what strategies are best for your product? Which strategies will suit perfectly?
<h4><strong>In this blog post, let us dig in to understand what are the best digital marketing strategies you can use in 2022 to stay abreast in the market:</strong></h4>
<h3>1] Chatbots:</h3>
<img class="wp-image-870524 size-medium alignright" src="https://tscfm.org/wp-content/uploads/2021/03/chatbots-marketing-strategies-300x225.jpg" alt="chatbots marketing strategies" width="300" height="225" />A chatbot is a short form of chatterbot, an Artificial Intelligence ((AI) feature that can be embedded and used through any significant messaging application. So basically, it is a computer program that simulates human conversation through voice commands or text chat or both.
<h3>2] Influencer Marketing:</h3>
<img class="size-medium wp-image-870526 alignleft" src="https://tscfm.org/wp-content/uploads/2021/03/influencer-marketing-strategies-300x225.jpg" alt="influencer marketing strategies" width="300" height="225" />Influencer marketing is word-of-mouth marketing that focuses on using key leaders to amplify your brand message to a larger market. They are the personalities with a vast niche following who can help spread the word about your business or product through their social channels.
<h3></h3>
<h3><img class="size-medium wp-image-870525 alignright" style="font-size: 16px; font-weight: 400;" src="https://tscfm.org/wp-content/uploads/2021/03/social-video-marketing-strategies-300x225.jpg" alt="social video marketing strategies" width="300" height="225" /></h3>
&nbsp;
<h3><strong>3] Social Video Marketing:</strong></h3>
Video Marketing strategy is still ruling the advertising industry. Social Video Marketing is a component of an integrated marketing communications plan designed to increase audience engagement through social activity around the video.
<h3><strong>4] Google Lens</strong></h3>
<img class="wp-image-870527 size-medium alignleft" src="https://tscfm.org/wp-content/uploads/2021/03/marketing-strategy-google-lens-300x225.jpg" alt="marketing strategy google lens" width="300" height="225" />Google Lens is best described as a search engine for the real world. It uses artificial intelligence to identify text and objects both within images and in a live view from your phone's camera, and it then lets you learn about and interact with those elements in all sorts of exciting ways.

&nbsp;
<h3></h3>
<h3></h3>
<h3></h3>
<h3>5] Shoppable Products:</h3>
<h3><img class="size-medium wp-image-870528 alignright" style="font-size: 16px; font-weight: 400;" src="https://tscfm.org/wp-content/uploads/2021/03/shoppable-products-digital-marketing-strategies-300x225.jpg" alt="shoppable products digital marketing strategies" width="300" height="225" /></h3>
<p style="font-size: 16px; font-weight: 400;">In March 2019, Instagram unveiled Instagram Checkout, letting users complete their purchases</p>
<p style="font-size: 16px; font-weight: 400;"> from within Instagram. Instagram reports that the platform has 1 billion users, and 90% of them already follow active shopping brands, with many visiting these profiles on a daily basis. So what better way to leverage this massive potential than by using shoppable posts?</p>

<h3>6] Augmented Reality:</h3>
Brands are increasingly using this technology to enhance the consumer experience and increase sales.

You can find below the image to know how rapidly augmented reality technology is growing.

<img class="alignnone wp-image-887677 size-large" src="https://tscfm.org/wp-content/uploads/2022/02/Rise-of-the-AR-market-vs-VR-Market-1024x768.jpg" alt="Rise of the AR market vs VR Market" width="1024" height="768" />
<h3>7] Google Ads:</h3>
<img class="size-medium wp-image-870530 alignleft" src="https://tscfm.org/wp-content/uploads/2021/03/google-adwords-best-marketing-strategy-300x225.jpg" alt="google adwords best marketing strategy" width="300" height="225" />

Google ads are a product that you can use to promote your business, help sell products or services, raise awareness and increase traffic to your website. Google accounts are managed online, so you create and make changes at any time, including ad text, budget, and setting. There are three types of campaigns; Video ad campaigns, Search Network campaigns, and Display Network Campaigns.

Above are the top 7 evolved Digital Marketing Strategies that are in-demand and should consider while marketing your products or services.

Also, if you need to acquire this knowledge and strategies in marketing your products/services, it is advisable to <strong><a href="https://tscfm.org/courses/professional-diploma-in-digital-marketing/" target="_blank" rel="noopener noreferrer">pursue a digital marketing course</a></strong> from one of the <strong><a href="https://tscfm.org/" target="_blank" rel="noopener noreferrer">top Digital Marketing Institute</a></strong> in Mumbai that offers the best education to its students and helps them acquire the required skills.
<h5><strong>Related Post:</strong></h5>
<ol>
 	<li>
<h5><strong><a href="https://tscfm.org/blogs/why-will-digital-marketing-be-a-leading-career-in-2021/" target="_blank" rel="noopener noreferrer">Why will Digital Marketing be a Leading Career in 2022</a></strong></h5>
</li>
</ol>"
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                    "ID"                    => int(887458)
                    "post_author"           => string(2) "26"
                    "post_date"             => string(19) "2022-01-17 18:21:05"
                    "post_date_gmt"         => string(19) "2022-01-17 12:51:05"
                    "post_content"          => string(3582) "Marketers have adopted a new marketing way to promote their products and services. You speculated rightly, digital marketing is the newest form marketers are using these days. In today’s times, brands are making the right use of digital platforms. Many new companies established their name in the market, whereas renowned brands were able to sustain and ameliorate their brand name.

The digital marketing method is truly helping to ease marketing and reach the audience. Different techniques and approaches have been used with this medium.
<h5><strong>Let us understand what are the top 5 types of digital marketing marketers are using to foster their sales and improve the brand value in the market.</strong></h5>
<h4><strong>1] SEO</strong></h4>
SEO stands for search engine optimization, the ultimate goal of SEO is to get a business to rank higher in organic search results and generate quality traffic on a business website. This kind of marketing has become one of the popular methods in digital marketing.
<h4><strong>2] SMM</strong></h4>
SMM stands for social media marketing, here marketing is done on various social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube, and many others. To sustain in the market or to draw the attention of the audience, brands use various creative ideas and concepts. Moreover, the viral marketing technique is widely used in this approach.
<h4><strong>3] Email marketing</strong></h4>
Email marketing is also a part of digital marketing. It is the act of sending a commercial message, mainly to a group of people, through using email. Simply, every email sent to a potential customer could be considered email marketing. It keeps the audience engage and educate. Email marketing entails advertisements of new or existing products/services, discounts, offers, and many other aspects.
<h4><strong>4] Mobile marketing</strong></h4>
Mobile marketing is a technique that is mainly focused on reaching the target audience through different electronic gadgets; smartphones, tablets, feature phones. In doing so, websites, SMS, MMS, Social media, emails, and mobile applications are used.
<h4><strong>5] Content marketing</strong></h4>
Content marketing is one of the best marketing strategies used in digital marketing. It is a form of marketing that primarily focused on creating, publishing content for a targeted audience. Content marketing offers informative and educational content to readers and audiences. Search engine optimization (SEO) is a crucial aspect of any business's online presence. Without proper SEO techniques, your website may not rank highly on search engine results pages (SERPs), which means potential customers may not even find your business. With SEO, <a href="https://agencjamarketingowa.com/pozycjonowanie/">you can improve</a> your website's visibility, drive more organic traffic, and increase your chances of converting visitors into customers.

If you are eager to learn more about Digital Marketing, then opt for Thadomal Shahani Centre for Management (TSCFM) that offers <strong><a href="https://tscfm.org/courses/professional-diploma-in-digital-marketing/" target="_blank" rel="noopener noreferrer">Professional Diploma in Digital Marketing course</a></strong> that provides six qualifications within two months, including one from the UK.
<h4><strong>Read Also: <a href="https://tscfm.org/blogs/different-ways-to-become-a-digital-marketing-expert/" target="_blank" rel="noopener noreferrer">Different ways to become a Digital Marketing Expert</a></strong></h4>"
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            "post_content"          => string(3385) "In this modern world, we all are well-versed with the fact that social media has become the key important medium for users to stay connected and updated.

Social media apps have gained tremendous popularity since a decade ago. From millennials to youth, everyone is taking advantage of social media apps.

Surprisingly, some users have become so accustomed and habitual with social media apps that they begin their day with social media and end the day with the same.

Taking advantage of this, many marketers have struck the hammer when the iron is hot.
<h4><strong>However, to help others know what are useful top Social media platforms, you must read the entire blog.</strong></h4>
<strong>
Let us begin!!</strong>
<h4><strong>1] Facebook</strong></h4>
Facebook is one of the most popular social networking sites.

According to the latest data, it has 2.80 billion active users, of which 1.84 billion users are visiting the social networking site on daily basis.

Before it was just a connecting friends application, gradually, it became one of the best mediums of marketing too.
<h3><strong>2] Instagram</strong></h3>
Instagram too gained enormous popularity in a short time frame.

Initially, it was all about sharing pictures, steadily, it became a content-sharing platform, where all kinds of videos and posts are being shared.

In current times, it is the top choice of marketers to promote their products and service and reach a mass audience.
<h3><strong>3] Youtube</strong></h3>
Youtube is the online video sharing application and it is ranked in the most popular social media sites.

On Youtube, educational and informative videos are being shared.

Marketers are opting for this social media platform to promote their brand in a video format.

This kind of marketing is being proved as one of the right alternatives for marketing.
<h3><strong>4] Twitter</strong></h3>
Twitter, is a microblogging and social networking site on which users post and interact with messages known as ‘Tweets’.

Marketers are using this platform for sharing short information about their brand in the most engaging manner and the retweet feature is really helping to do the job efficiently.
<h3><strong>5] Linkedin</strong></h3>
Linkedin, another social networking site that falls into the most popular social media platform category.

This platform is mainly used for professional networking and it is mostly used by B2B Marketers to promote their brand.
<h3><strong>6] Quora</strong></h3>
Quora is a social question and answer website which helps to give answers and also allows you to answer the question you have knowledge about.

Marketers have found this compulsive method to showcase their presence to the audience.
<h3>7] Pinterest</h3>
Pinterest too is not behind in the race of popularity category. It has grabbed many eyeballs through its unique features.

This platform is an image-sharing application that enables you to save and discover information on the internet using images.

Marketers have accurately exploited this social media platform too.

Become a Social Media expert by <strong><a href="https://tscfm.org/courses/professional-diploma-in-digital-marketing/" target="_blank" rel="noopener noreferrer">pursuing Professional Diploma in Digital Marketing</a></strong> and gain in-depth knowledge about digital marketing."
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            "menu_order"            => int(0)
            "post_type"             => string(4) "post"
            "post_mime_type"        => string(0) ""
            "comment_count"         => string(1) "0"
            "filter"                => string(3) "raw"
        ]
    "comment_count"                       => int(0)
    "current_comment"                     => int(-1)
    "found_posts"                         => string(1) "3"
    "max_num_pages"                       => float(1)
    "max_num_comment_pages"               => int(0)
    "is_single"                           => bool(false)
    "is_preview"                          => bool(false)
    "is_page"                             => bool(false)
    "is_archive"                          => bool(true)
    "is_date"                             => bool(false)
    "is_year"                             => bool(false)
    "is_month"                            => bool(false)
    "is_day"                              => bool(false)
    "is_time"                             => bool(false)
    "is_author"                           => bool(false)
    "is_category"                         => bool(false)
    "is_tag"                              => bool(true)
    "is_tax"                              => bool(false)
    "is_search"                           => bool(false)
    "is_feed"                             => bool(false)
    "is_comment_feed"                     => bool(false)
    "is_trackback"                        => bool(false)
    "is_home"                             => bool(false)
    "is_privacy_policy"                   => bool(false)
    "is_404"                              => bool(false)
    "is_embed"                            => bool(false)
    "is_paged"                            => bool(false)
    "is_admin"                            => bool(false)
    "is_attachment"                       => bool(false)
    "is_singular"                         => bool(false)
    "is_robots"                           => bool(false)
    "is_posts_page"                       => bool(false)
    "is_post_type_archive"                => bool(false)
    "thumbnails_cached"                   => bool(false)
    "query_array"                         =>  array(6) 
        [
            "post_type"      => string(4) "post"
            "orderby"        => string(4) "date"
            "order"          => string(4) "DESC"
            "posts_per_page" => int(12)
            "paged"          => string(1) "1"
            "tax_query"      =>  array(1) 
                [
                    0 =>  array(3) 
                        [
                            "taxonomy" => string(8) "post_tag"
                            "field"    => string(4) "slug"
                            "terms"    =>  array(1) 
                                [
                                    0 => string(22) "social-media-marketing"
                                ]
                        ]
                ]
        ]
    "private:WP_Query:query_vars_hash"    => string(32) "0a0ab4aab39b9a3fb12ad3c109d8266c"
    "private:WP_Query:query_vars_changed" => bool(true)
    "private:WP_Query:stopwords"          => NULL
    "private:WP_Query:compat_fields"      =>  array(2) 
        [
            0 => string(15) "query_vars_hash"
            1 => string(18) "query_vars_changed"
        ]
    "private:WP_Query:compat_methods"     =>  array(2) 
        [
            0 => string(16) "init_query_flags"
            1 => string(15) "parse_tax_query"
        ]
]