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What are the top 5 types of digital marketing?

January 17, 2022

What are the top 5 types of digital marketing?

Marketers have adopted a new marketing way to promote their products and services. You speculated rightly, digital marketing is the newest form marketers are using these days. In today’s times, brands are making the right use of digital platforms. Many new companies established their name in the market, whereas renowned brands were able to sustain and ameliorate their brand name.

The digital marketing method is truly helping to ease marketing and reach the audience. Different techniques and approaches have been used with this medium.

Let us understand what are the top 5 types of digital marketing marketers are using to foster their sales and improve the brand value in the market.

1] SEO

SEO stands for search engine optimization, the ultimate goal of SEO is to get a business to rank higher in organic search results and generate quality traffic on a business website. This kind of marketing has become one of the popular methods in digital marketing.

2] SMM

SMM stands for social media marketing, here marketing is done on various social media platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, Youtube, and many others. To sustain in the market or to draw the attention of the audience, brands use various creative ideas and concepts. Moreover, the viral marketing technique is widely used in this approach.

3] Email marketing

Email marketing is also a part of digital marketing. It is the act of sending a commercial message, mainly to a group of people, through using email. Simply, every email sent to a potential customer could be considered email marketing. It keeps the audience engage and educate. Email marketing entails advertisements of new or existing products/services, discounts, offers, and many other aspects.

4] Mobile marketing

Mobile marketing is a technique that is mainly focused on reaching the target audience through different electronic gadgets; smartphones, tablets, feature phones. In doing so, websites, SMS, MMS, Social media, emails, and mobile applications are used.

5] Content marketing

Content marketing is one of the best marketing strategies used in digital marketing. It is a form of marketing that primarily focused on creating, publishing content for a targeted audience. Content marketing offers informative and educational content to readers and audiences. Search engine optimization (SEO) is a crucial aspect of any business’s online presence. Without proper SEO techniques, your website may not rank highly on search engine results pages (SERPs), which means potential customers may not even find your business. With SEO, you can improve your website’s visibility, drive more organic traffic, and increase your chances of converting visitors into customers.

If you are eager to learn more about Digital Marketing, then opt for Thadomal Shahani Centre for Management (TSCFM) that offers Professional Diploma in Digital Marketing course that provides six qualifications within two months, including one from the UK.

Read Also: Different ways to become a Digital Marketing Expert

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