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Amazon to launch Voice shopping in Hindi
September 21, 2021
Amazon India on Monday said it will expand its regional language offering further with the launch of voice shopping experience in Hindi in the coming weeks.
The e-commerce platform has additionally reported that clients would now be able to get to Amazon.in in Marathi and Bengali, in addition to the five already available dialects Hindi, English, Kannada, Malayalam, Tamil and Telugu.
“These launches break the language barrier and make online business more available and helpful for a large number of clients across India,” Amazon India said in a statement.
For the launch of Amazon.in in Marathi and Bengali, Amazon worked with expert linguists to develop an accurate and comprehensible client experience in each of the dialects.
The group has picked commonly used terms over impeccably made a translated words to make the shopping experience authentic, easy to understand and delightful for clients, the statement said.
Amazon clients can choose their preferred language across Android and iOS applications, mobile and desktop sites. Once selected, the language preference will be recorded and remembered with future visits.
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