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Amazon to let sellers connect with customers directly

April 26, 2021

Amazon to let sellers connect with customers directly

Amazon may before long allow sellers to directly connect with clients by means of emails about new products announcement and sales.

The e-commerce giant is right now testing this new feature called “Manage Your Customer Engagement” that will help merchants contact Amazon clients who have specially decided to follow a specific organization, reports CNBC.

The new email campaign option is a free help for dealers, yet it’s simply accessible to brands enlisted through Amazon’s Brand Registry program.

Launched in 2015, Brand Registry assists organizations with controlling the sale and counterfeits and more than 350,000 brands have enrolled to be essential for the programme.

“Shoppers contact data will keep on excess private. Amazon will give organizations total information when they use the tool that shows them the number of emails will go out when they choose to share market campaigns with their followers,” the report referenced on Friday.

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