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Axis My India plans to invest ₹500cr in tech platform

August 09, 2021

Axis My India plans to invest ₹500cr in tech platform

Market research firm Axis My India is developing a digital platform with focus around two-way communication problem solving to connect 25 crore families with it over the course of the following three years, a top organization official said. Axis My India founder and Chairman and Managing Director Pradeep Gupta told PTI that the organization has plans to put up to ₹500 crore in the project which will be raised through debt and equity dilution.

Established in 1998, the organization is known for conducting surveys during general and Assembly elections through which it claims to reach out to around 8.5 crore households.

“Exit polls or opinion polls are part of market research. Presently, we have a vision to resolve issues of every one of the 25 crore Indian households, which is an ambitious plan and no doubt very challenging as well.

“We are creating a two-way communication problem solving platform by providing required information to individuals and act like facilitation centres,” Gupta said.

He said the organization has effectively begun a trial version of the technology, and the full-fledged platform will be operational by December-January.

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