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Brand advertising of Television saw an increase

May 08, 2020

Brand advertising of Television saw an increase

Advertisers are slowly coming back to television, statistics released via the Broadcast Audience Research Council of India (BARC) indicates. The quantity of manufacturers advertising on TV has expanded by 10%. Week 17 had 2138 manufacturers advertising on TV in comparison to 1948 brands in week 16.

This is a good deal lower than the number of brands setting advertisement-spots on TV before the coronavirus outbreak ended in a standstill of monetary activities. Week 2 to week 4 of this year saw 3206 manufacturers (average over 3 weeks) putting commercials on TV.

The surge in a number of manufacturers marketing on TV comes on the lower back of a 53% upward rise inside the range of new brands advertising on the television. TV saw 395 new advertisers in the last few weeks.

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