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Brands adopt new ways to chase customers and resume operations

June 03, 2020

Brands adopt new ways to chase customers and resume operations

Consumer companies like Titan, Aditya Birla Fashion, Westlife, Future Lifestyle, Jubilant Foodworks, PVR, and Inox are adopting new ways to woo back the consumers to the stores.

The new innovative measures are part of the consumer confidence and restarting operation measures adopted by these companies. “Some of these measures are also likely to permanently alter the business models of companies,” foreign brokerage, CLSA said in a research.

Titan is launching low price point products with a focus on producing low-price-points products that have low input cost as customers want to conserve cash. It has started ‘video-assisted’ shopping where a video call and virtual display of jewelry with a salesperson to attract customer demand.

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