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Consumption of video ads in India is increasing
February 24, 2020
India ranks 6th in consumption of video ads. According to the report released by Group M association, video is the most famous format to advertise all over the world.
By 2023, the number of smartphone users is expected to grow rapidly.
Mobile marketing ecosystem report said, “Investing in different types of video formats will help to generate higher revenue”.
India has 451 million active users in 2019 which is expected to grow at 10% compound annual growth rate (CAGR) from 2019-2023.
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