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Disney + Hotstar & MediaMath to offer audience based marketing

December 05, 2020

Disney + Hotstar & MediaMath to offer audience based marketing

Disney+ Hotstar, the streaming platform, has collaborated with MediaMath, a demand-side platform (DSP) that can provide responsible advertising and marketing technology for brands to shop for addressable media. This association enables advertisers and companies to measure reach and frequency on Disney+ Hotstar’s programmatic stock.

With this providing, manufacturers can buy top-rate inventory on Disney+ Hotstar through programmatic assured (PG) and personal marketplace (PMP) offers to attain India’s prosperous city audiences through a mess of ad formats that match their advertising goals. The platform’s reach and sharp focused on options increase and a possibility for manufacturers, in particular nearby gamers, to faucet the right target audience whether on stay sports activities or amusement.

Nitin Bawankule, president, advert sales, Star and Disney India, said, “We are dedicated to allowing marketers and employer partners to attain new and present audiences at scale and construct incremental reach”.

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