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Facebook audience network launch in app ads measurement solution

July 15, 2020

Facebook audience network launch in app ads measurement solution

Mobile marketing analytics and attribution platform, AppsFlyer has announced a partnership with Facebook Audience Network bringing marketing campaign-degree IAA ROAS dimension method to gaming app developers.

According to the enterprise, via tying the revenue generated by means of a group of customers from Facebook Audience Network to the user acquisition supply, app builders are able to extra exactly optimize their person acquisition strategy, improving ROAS and LTV accuracy. This presents gaming app builders with equipment to gather pleasant users, understand the right revel in for the ones customers, and ensure lengthy-term engagement and sales.

Mat Harris, director of product management, Facebook Audience Network, stated, “Our new marketing campaign-degree size solution fulfils a important gap in the marketplace by way of supporting entrepreneurs on our platform in reality recognize if their return on ad spend is both accurate and profitable”.

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