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Facebook expands Shops to WhatsApp

June 23, 2021

Facebook expands Shops to WhatsApp

Facebook Inc (FB.O) is expanding its “Shops” feature to its messaging application WhatsApp in a few nations and to Facebook Marketplace in the United States, the organization said on Tuesday as it announced changes to its commerce tools.

Facebook Chief Executive Mark Zuckerberg said it would likewise introduce personalized advertisements in its Shops service based on clients’ shopping behavior.

The social media giant, which launched Shops last year as a way for people to discover and purchase products on Facebook and Instagram as a feature of its drive into e-commerce, said it has in excess of 300 million month to month Shops visitors and about 1.2 million month to month active Shops.

Zuckerberg said during Facebook’s last earnings release that e-commerce is one of the organization’s three key areas of focus, alongside working on augmented and virtual reality and assisting content creators earn money on Facebook’s platform.

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