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Facebook to ease creation of digital shops for influencers

June 09, 2021

Facebook to ease creation of digital shops for influencers
Facebook Inc. CEO Mark Zuckerberg said the social network is making it simpler for content creators to set up their own digital shops on photograph sharing application Instagram.
The Menlo Park, California-based organization is likewise trying another affiliate tool to enable individuals to get paid for product promotion, Zuckerberg said. The feature will allow Instagram creators to procure a commission for purchases that are made through their recommendations to their followers. Brands will set their own bonus rates, he said.
The announcements are part of a larger push by Facebook and Instagram to lure creators with new monetization tools as they fight off contests from social media rivals like Snapchat and TikTok. During the pandemic, Facebook has additionally been pushing its e-commerce offerings to draw in private companies that ramped up their advanced effort to discover new clients when traffic at brick-and-mortar shops declined.

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