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Freshworks launches unified product suite for start-ups

November 12, 2021

Freshworks launches unified product suite for start-ups

Freshworks announced Freshstack, a unified customer relationship management offering for customer support, sales and marketing teams at start-ups, as it doubles down on its efforts to grow its pipeline of young, but rapid growing clients.

The offering is a combination of the company’s Freshmarketer, Freshsales and Freshdesk products, but it’s the first time this has been packaged together for targeting start-ups.

The initiative is an expansion of freshworks start-up programme that was launched in 2019, through which it has onboarded 2,500 start-ups so far, 500 of which are already paying clients for the organization. It added that its products are used by over 150 unicorns, or about 20% of all unicorns worldwide.

Girish Mathrubootham, co-founder and CEO at Freshworks said, “We’re bringing in Freshstack, a fully integrated CRM suite where start-ups can start engaging with their clients across their entire lifecycle”.

Mathrubootham added that the idea behind Freshstack came about from his own experience of building Freshworks, where at a certain point organization was spending $250,000 and employing six developers just to maintain the various enterprise CRM tools it was using for marketing and sales.

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