large scale image
LCP Image

Back to TSCFM News

Govt to launch DD international

May 24, 2021

Govt to launch DD international

India’s public services broadcaster is wanting to go worldwide. After a nod from the Prasar Bharati Board recently, the government has chosen to push forward on its plans to set up DD International, a platform that will offer voice to “India’s point of view” across the world.

Prasar Bharati officials revealed to TOI the thought behind launching another channel was to make up for the way that India doesn’t have a worldwide presence on broadcast organizations, and most news and programming content is as of now tailored for an Indian crowd. “With DD International, we intend to change that. There will be dedicated streams catering into account various geographies, round the clock services and multi-lingual content. We will likewise need to find some kind of balance between how much content to put on the broadcast platform and how much digital content to push, since broadcast platforms are costly to set up and run,” a senior Prasar Bharati functionary said.

Important Links:

Recommended for you ...

Modi, Mauritius, and Sri Lanka Leaders Unveil Digital Payment Services
Modi, Mauritius, and Sri Lanka Leaders Unveil Digital Payment Services

February 12, 2024

Public Sector Banks Surpassing Private Peers, Investors Reconsidering Choices
Public Sector Banks Surpassing Private Peers, Investors Reconsidering Choices

February 12, 2024

Indian Banks Seek RBI Permission for Global Bond Trading Ahead of Inclusion in Indices
Indian Banks Seek RBI Permission for Global Bond Trading Ahead of Inclusion in Indices

February 12, 2024

Enquire Now
REQUEST A CALLBACK
Chat on WhatsApp