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Govt to launch DD international
May 24, 2021
India’s public services broadcaster is wanting to go worldwide. After a nod from the Prasar Bharati Board recently, the government has chosen to push forward on its plans to set up DD International, a platform that will offer voice to “India’s point of view” across the world.
Prasar Bharati officials revealed to TOI the thought behind launching another channel was to make up for the way that India doesn’t have a worldwide presence on broadcast organizations, and most news and programming content is as of now tailored for an Indian crowd. “With DD International, we intend to change that. There will be dedicated streams catering into account various geographies, round the clock services and multi-lingual content. We will likewise need to find some kind of balance between how much content to put on the broadcast platform and how much digital content to push, since broadcast platforms are costly to set up and run,” a senior Prasar Bharati functionary said.
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