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Instagram introduces wellness tips through guides
May 19, 2020
Instagram introduced a new post for the influencers on Instagram, publishers, and companies. The new format named Guides is introduced to emphasize wellness during the outbreak of corona virus in the country.
The brand new update will allow the users, to create new articles like posts that combine pictures and videos along with original text into a single Guide. It will have a section in Instagram like IGTV which can also be posted to the Instagram stories and will appear in a new section.
The new option is the biggest push after the long-form content like IGTV since 2018. Guides are the type of content for traditional publishers. The company is focusing on wellness content to expand its reach to users during the COVID-19 pandemic.
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