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Micromax to make a comeback in Indian market
October 17, 2020
Homegrown electronic brand Micromax introduced a cell phone sub-brand ‘in’ and will soon introduce a new range of items under the new sub-brand.
To start the return into the cell phone section, Micromax plans to contribute Rs 500 crore and will develop items from the ground for the new-age buyers in the nation, the organization said in an announcement.
The Ministry of Electronics and IT a week ago affirmed a few non-Chinese organizations including Bhagwati (Micromax) for assembling cell phones in the nation under the administration’s Production-Linked Incentive (PLI) conspire.
“We are pleased to make a rebound in the India market with our sub-image ‘in’. At the point when you have the word India or ‘in’ on you, it gives you an awareness of others’ expectations,” said Rahul Sharma, prime supporter, Micromax.
With the ‘in’ brand, “we will give a real decision that will permit buyers to edge ahead with superior situated items, without infringing on their protection,” he included.