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Mondelez India unveils a generosity campaign
June 11, 2020
Mondelez India has presented another line of thought with Generosity crusade ‘Kuch Achha Ho Jaye, Kuch Meetha Ho Jaye’ which expects to put a focus on little demonstrations of goodness which began with the battle ‘The Wrapper That Gives’ which was centered around tending to the issue of absence of assets in the country territories.
The campaign has gone in a different direction attributable to the difficulties that the pandemic keeps on growing.
Presently moving onto the new ordinary, the brand understands the need to take the Generosity battle (2.0) a step higher and as of late propelled a restricted release Cadbury Dairy Milk ‘Thank You’ bar in acknowledgment of the liberal soul of the nation’s uncelebrated yet truly great individuals during these troublesome occasions where a piece of the business continues is being given towards the medical coverage strategies if day by day wage laborers by means of Nirmana NGO.
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