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Myntra, Bookmyshow connecting with customers through entertainment
April 03, 2020
Myntra, Bookmyshow is using informational content on its platform to create a connection with customers to create brand loyalty.
Myntra told customers, “While staying at home, make the most of your time”.
Flipkart has stopped taking new orders instead it has started shows, games, health activity trackers, cooking classes, etc. Nykaa fashion has started social distancing campaigns during the complete lockdown.
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