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NBA partners Prasar Bharti in India
January 28, 2021
The National Basketball Association (NBA) and Prasar Bharati, India’s public service broadcaster, have declared another organization that will see Prasar Bharati’s sports channel Doordarshan (DD) Sports and its YouTube channel Prasar Bharati Sports air classic NBA content, documentaries, game features and public service announcements.
Sunny Malik, head of worldwide content and media delivery, NBA India, said, “We are satisfied to collaborate with Prasar Bharati to offer classic NBA programming and highlights. Prasar Bharati shares our vision of becoming the NBA’s fanbase in India and giving a wide scope of content to our fans cross country.”
Mayank Agarwal, chief general, Doordarshan, said, “DD Sports has a unique spot in India as the only destination on TV for sports improvement. We have been currently reinvigorating the content of DD Sports, and NBA programming adds to the variety of contributions in the sports cluster. We intend to make simple access for fans in India and teach them further about one of the world’s most popular sports.”
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