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Online food delivery platforms launched campaign on Instagram
August 14, 2020
Online food ordering and delivery platform, Swiggy has released a brand new augmented reality (AR) driven campaign on Instagram, to guide eateries in this time of crisis.
Conceptualised and done via Swiggy and Dentsu Webchutney, the virtual company from the house of Dentsu Aegis Network (DAN) India, #SwiggyFoodoshop is an Instagram clear out that lets in customers to tag their favorite restaurants and talk approximately the pleasant instances they’ve had there, permitting users to help their favorite restaurants proper from their homes. Points for the smart wordplay at the campaign name.
Ashish Lingamneni, AVP advertising and marketing, Swiggy, said, “Our eating place partners are at the center of Swiggy and we had been operating very hard to carry maximum of them back on-line. Even throughout the lockdown, we had been capable of deliver clients’ preferred dishes to them at the benefit in their homes”.
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