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OTT market is game changer for entertainment industry
May 11, 2020
The emergence of OTT has affected the entertainment industry. It has made film-watching convenient, on hand, and cheap across a much wider phase of the users. Anybody with a phone and internet connection can catch-up with a film sitting anywhere on the globe.
Work is limited to laptops and PCs inside the house during the lockdown, and shopping from one of many apps which provides home delivery services.
The average time spent by means of every Indian subscriber has long went up from round 20 to 50 minutes to at least one hour for the duration of recent times. With over 40 OTT platforms to pick from, the Indian consumers can watch their favorite TV series or the latest film on their mobile phones as long as they have an Internet connection.
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