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PepsiCo India extends partnership with CSC
August 11, 2021
Food and beverage major PepsiCo on Tuesday announced extension of its partnership with the government upheld CSC’s Grameen eStore platform in three additional states Andhra Pradesh, Madhya Pradesh, and Jharkhand and list its products on it. This will additionally enable the last-mile delivery of its snacking brands Lay’s, Kurkure, and Uncle Chipps – in country India and encourage entrepreneurship, said a joint statement from PepsiCo and Common Service Centres (CSC).
Besides, PepsiCo would also strengthen the availability of its snacking products in the rural area of Uttar Pradesh, a state where it had effectively piloted the project, by listing in more districts, it added.
“After a successful pilot project in Uttar Pradesh, PepsiCo India’s snacking brands will be recorded on the CSC Grameen eStore across the hinterlands of Andhra Pradesh, Madhya Pradesh and Jharkhand, and will continue to be listed in more regions of Uttar Pradesh. The products will be made accessible through 20,000 village level entrepreneurs (VLEs) and 489 distributor village level entrepreneurs (DVLEs),” the statement said.
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