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Pinterest launches Pinterest TV
November 09, 2021
Pinterest is settling in itself more profound in the social commerce arena with the announcement of Pinterest TV, an assortment of live, unique and shoppable shows on the Pinterest application.
Set to make a big appearance on November 8 in the US on iOS and Android, the scenes will star creators from Pinterest and cover a different topic every day, including beauty, fashion and food, to name a few.
Pinterest TV scenes will air Monday through Friday at 3 p.m. PDT and will be recorded and accessible for Pinners to see on-demand later. Products will drop in a live shopping setting each Friday where Pinners can save on brands like Allbirds, Crown Affair, Melody Ehsani, Outdoor Voices, Mented and the sky is the limit from there.
Moreover, during Pinterest TV episodes, creators will actually want to showcase and tag products that Pinners would then be able to buy on the retailer’s own site a feature that will help impel the livestream shopping category to $25 billion in US deals in 2023, according to Coresight Research.
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