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Reprise launches global e–commerce unit

October 31, 2020

Reprise launches global e–commerce unit

Global overall performance marketing agency of IPG Mediabrands, Reprise has released Reprise Commerce, a brand new international speciality e-trade unit. Reprise Commerce combines Reprise’s traditional e-trade media competencies with retail knowledge.

The new unit intends to provide customers with a holistic technique to e-commerce, extending past marketing into deliver chain and operations, designing strategies and activations with purchaser experience at heart.

From session to activation, Reprise Commerce will cowl all degrees of the e-trade adventure, consisting of e-retail, supply-chain and warehousing, marketplaces and D2C.

In India, Interactive Avenues, a Reprise Network Company, will lead the e-commerce commercial enterprise for IPG Mediabrands.

Amar Deep Singh, chief govt officer, Interactive Avenues, said, “The release of Reprise Commerce, globally, will deliver similarly impetus to this business in India. Indian advertisers will advantage greatly through this, and we’re looking forward to this new begining.”

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