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Role of AI in the evolution of digital marketing

December 13, 2021

Role of AI in the evolution of digital marketing

Artificial Intelligence is making our everyday lives more efficient in different ways that are used behind the scenes of our daily lives. It helps us assist in everything we do from the suggestive text on emails to self-driving cars, from digital assistants to online shopping.

One of the great examples of AI is Alexa and Siri that are becoming more and more humorous, evolving and becoming more human. The power of AI has a big influence on human activities and has become an important part of our lives just like digital marketing for brands.

As per one of the worldwide surveys by McKinsey Digital, digital marketing tactics powered by AI capabilities have vaulted the world five years forward in consumer and business digital adoption. Everything has shifted to online including banks that have launched digital outreach to clients, grocery, education etc.

Amid the digital transformation, the adoption of AI in digital marketing has built a system that works with intelligence to automate processes that were once dependent on the human workforce.

With the advent of new age technologies, creative agencies are leveraging the potential of new age technologies in improving the client journey. Ai has become one of the most sought-after technologies in the current world of marketing.  According to Garnet survey 37% of organizations are applying AI in order to boost their digital performance.

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