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SaaS platform Dukaan launches social commerce platform

August 04, 2021

SaaS platform Dukaan launches social commerce platform

Dukaan, a main SaaS platform for online stores, has launched Dukaan Plus, a social commerce platform focused on what promoters described as course-correcting the current environment.

Social commerce refers to purchases made directly from a social media platform. It includes the promotion and selling of products and services utilizing social media networking sites. It is more about connecting with the both people and brands around a natural passion for a category or product.

Although the lines between the two are often blurred, there is a critical distinction between social commerce and e-commerce. With social commerce, the entire sales experience or customer journey happens solely inside a social media platform. E-commerce for the most part refers to a sales experience occurring on an organization’s own website or application.

Dukaan Plus will enable merchants to source the best quality products from the top D2C (direct-to-customer) brands and warn commissions on every sale. Established in June 2020 by Suumit Shah and Subhash Choudhary, Dukaan is an AI-driven platform that enables millions SMBs and first-time internet entrepreneurs to sell their products and services online.

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