large scale image
LCP Image

Back to TSCFM News

SBI campaign drives through artificial intelligence

August 08, 2020

SBI campaign drives through artificial intelligence

As a part of their #GharSeBanking campaign, which launched at some stage in the lockdown, State Bank of India (SBI) has been the usage of social media and virtual mediums to encourage human beings to download the SBI YONO (You Only Need One) app.

SBI is using downloads for YONO, YONO Lite, SBI Quick, BHIM SBI Pay, and Online SBI apps by using leveraging conversational AI and conversational advertising through Facebook Messenger.

The conversational go with the flow-through Facebook Messenger gave people the option to down load the YONO and other Apps, find out more about the app features, and explore other SBI apps with only a few clicks.

The conversational flow through Facebook Messenger gave human beings the choice to down load the YONO and other Apps, discover greater about the app functions, and discover different SBI apps with only a few clicks.

Recommended for you ...

Modi, Mauritius, and Sri Lanka Leaders Unveil Digital Payment Services
Modi, Mauritius, and Sri Lanka Leaders Unveil Digital Payment Services

February 12, 2024

Public Sector Banks Surpassing Private Peers, Investors Reconsidering Choices
Public Sector Banks Surpassing Private Peers, Investors Reconsidering Choices

February 12, 2024

Indian Banks Seek RBI Permission for Global Bond Trading Ahead of Inclusion in Indices
Indian Banks Seek RBI Permission for Global Bond Trading Ahead of Inclusion in Indices

February 12, 2024

Enquire Now
REQUEST A CALLBACK
Chat on WhatsApp