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SBI created an ad to promote banking from home
May 06, 2020
Dentsu Aegis, mCanvas, iProspect have created an ad for SBI to promote its Yono app a banking platform. In times of social distancing the bank wants to promote its app for banking from home.
Further to connect with the customers innovatively it has created a voice-enabled interactive ad that would deliver the message in an effective manner.
Sweta Aggarwall, CMO, State Bank of India, said, “The increase in a number of digital users has led to the emergence of various innovative ideas to market online. In this tough time, the Yono app introduced by the bank will help the customers to access banking services easily from home”.
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