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SBI Life launches social media engagement to support relief efforts

May 26, 2020

SBI Life launches social media engagement to support relief efforts

SBI Life Insurance has launched a social media campaign to encourage the citizens of India to thank the frontline workers who work on the frontline against the coronavirus outbreak.

An extension of ‘We can and we will’ with an aim to secure those who are protecting us, the social media engagement provides a platform for the citizens of India to join together and support the Coronavirus relief effort.

Ravindra Sharma, Chief of brand and communication, SBI Life Insurance said, “Recognizing peoples need to thank frontliners, the initiative is allowing the citizens to send some word of encouragement for the frontliners. SBI is delivering these messages to the frontline workers as well as providing PPE kit to them.

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