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Snap is launching a global studio to develop AR experiences
October 20, 2021
Snap announced on Tuesday that it’s starting a global creative studio to help brands with creating increased reality (AR) advertising and experiences. The new studio is called Arcadia and plans to help organizations with creating experiences that can be utilized across web platforms and application-based AR environment.
The studio will cooperate with brands and makers to draw in with Snapchat’s millennial and Gen Z crowd. Paradise has as of now collaborated with various organizations, including Verizon, WWE, Shake Shack and P&G Beauty.
Arcadia will work as a division of Snap and have the artistic liberty to work freely and assist brands with making AR experiences, for Snapchat as well as for other social media platforms also. Snap traces that Arcadia will serve brands and creators in different ways that line up with their objectives. For example, Arcadia can take on all of a brand’s AR creation or basically offer AR strategy expertise to customers in the form of workshops and trend reporting.
“Acradia delivers a compelling solution for brands and organizations who understand the immediate value of creating top notch AR experience, rooted in craft, technology and client experience,” said Jeff Miller, the worldwide head of creative strategy at Snap, in a statement.
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