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Tata tea gold collaborates with Amazon to strengthen its positioning
July 28, 2020
In one of the first-ever tie-ups, Tata Tea Gold has announced that its miles partnering with Amazon in a multi-platform collaboration that brings together the net streaming and e-commerce channel. The partnership is for the movie Shakuntala Devi that is being launched on Amazon Prime Video.
Tata Tea Gold might be the different beverage associate of the movie, being released on July 31 on Prime Video. The brand drives its key proposition ‘Dil Ki Suno’ through relevant partnerships like Shakuntala Devi a quirky younger girl’s lifestyles journey wherein she opted to observe her passion and love for arithmetic.
Puneet Das, vice chairman marketing, beverages India, Tata Consumer Products, said, “This partnership has been due to a terrific collaborative attempt of Tata Consumer Products, Wavemaker India and Amazon Prime Video Team”.
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