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TikTok let users shop though app

August 26, 2021

TikTok let users shop though app

TikTok clients will soon be able to buy stuff directly through the short videos on the application something they had only been to do through advertisements up to this point.

Canadian e-commerce company Shopify said Tuesday that organizations will be able to add a shopping tab to their TikTok profiles to create a “mini storefront” that links directly to their online store for checkout.

The shopping tool, which is as yet being tried, is available to merchants in the U.S., the U.K. also, Canada, and will roll out to more regions in next few months. Shopify already had a deal with TikTok that let merchants create “shoppable” video advertisements that drive clients to online stores.

ByteDance, the Beijing-based organization that owns TikTok, already runs a thriving social media marketplace on Douyin, its twin video application for the Chinese market. Buying products through social media sites isn’t yet as common in the U.S., though Pinterest and Facebook-owned Instagram have made some inroads. Reality star Kylie Jenner is among the first merchants to participate in the program by selling her skincare and cosmetics line through TikTok.

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