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Twitter partnered Times internet to offer content led solutions
February 08, 2021
Twitter has partnered Times internet, the media conglomerate, to ensure the content from the group’s leading online publications is easily accessible to people on twitter. The collaboration will allow Twitter’s advertising partners to gain access to premium video content available across a various set of brands in India.
Twitter will closely be working with Times Internet to create Amplify Sponsorship packages available to its advertisers, from video content. Through this collaboration, the platform will become a destination where advertisers can create, launch and measure digital content campaigns that they are undertaking on the platform.
Amrita Tripathi, head of news partnership, Twitter India said, “This collaboration was a natural progression, given the quality of content that TIL properties bring to the table”.
Anushrav Gulati, head – indirect revenues, Twitter internet said, “This collaboration with Twitter will enable us to effectively upscale brand aligned content that will leverage our capabilities along with the combined reach and premium content on Twitter. This would help us introduce new content collaboration with brand partners looking to associate with quality premium content from TOI and Economic Times via video & LIVE content”.
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