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Twitter’s brand partnership increased in India

March 01, 2021

Twitter’s brand partnership increased in India

Kanika Mittal, Business Head, Twitter said, “Twitter India collaborated with 30% more brands in last year compared to two-pronged strategy of bolstering its engagement with brands as well as efforts to spread across the length & breadth of the nation to connect with brands”.

“2020 was every year when we did a portion of our best work and we are prepared to expand on it in 2021,” Mittal told BusinessLine in an email meet.

Twitter’s adaptation technique discovers its sweet spot in empowering two-way discussions among brands and clients, and in the midst of a flood in advanced showcasing and promotion spends boosted by the pandemic, the tech giant presented a few new components pointed toward assisting brands with dialing up their commitment on Twitter. Yet, lately, Twitter has likewise been demonstrating its plan to stretch out from publicizing to discover better approaches for adaptation.

A couple of days prior, Jack Dorsey, CEO of Twitter, discussed how Twitter is investigating permitting its clients to get tips or digital payments from their supporters. In a financial backer introduction on Thursday, Twitter said it will launch a ‘super follow’ include in the future, which will allow clients to charge followers for access to exclusive content.

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