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Verizon Media launches ConnectID
December 03, 2020
Verizon Media has announced the launch of its new unified identification answer, Verizon Media ConnectID. The new unified ID solution is designed to support advertisers, publishers, and clients as the virtual landscape evolves away from cookies as a manner to manipulate and reach audiences online.
Leading entrepreneurs and publishers are searching out alternative, privateness-centric identity answers to maintain addressability for applicable advertising and monetization. The new unified ID helps advertisers purchase, degree, and optimize ads at the same time as allowing publishers to manipulate, monetize and navigate audiences all without third party cookies with the aid of leveraging Verizon Media’s direct consumer relationships, various ID graph, and a complete-stack DSP and SSP advertising platform.
It allows advertisers and publishers to attain consumers wherever they spend their time cell, related TV, digital audio, virtual-out-of-domestic, and extra, even as respecting client choice and privacy. Adoption of its unified ID solution has added a 33% rise in overall performance for advertiser campaigns according to the company.