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Vice Media group partners Mediascope on ad inventory deal
September 17, 2020
Vice Media Group and Mediascope have announced a deal in India if you want to see Mediascope take on all income for Vice’s advert stock, signalling a brand new section of increase for the teens media business enterprise in the region.
Mediascope will take obligation for all banners, pre-rolls, and show, which appears along with Vice’s content. This deal will permit brands and entrepreneurs to hook up with Vice India’s young, digitally related audience and align on the content they actually care approximately.
Nilesh Zaveri, COO (APAC), Vice Media, said, “Since the release of Vice India, we’ve got visible splendid growth throughout young audiences and constructed deep relations with multiple advertisers across industries. Vice is thought for its award-triumphing content material which attracts advertisers to us for authentic storytelling around their manufacturers. Our next exciting initiative in the area is partnering with Mediascope to leverage our media stock throughout more than one platform to bring to their big advertiser base.”