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Vodafone Idea New brand identity ‘Vi’
September 08, 2020
The rebranding of Vodafone Idea Vi utilizing only the initials of the two organizations, may have come two years after the merger of the telecom organizations yet mirrors the soul of reconciliation, as indicated by the organization.
An announcement from Vodafone Idea Ltd said that Vi is something other than a abbreviation of Vodafone and Idea. It is shorter, less complex and keeping in mind that referring to the source of the two brands likewise mirrors the aggregate idea of the Indian culture. “It isn’t just about me, it’s particularly about us,” it included.
Sandeep Goyal, director, Mogae Media, a Mumbai-based promoting and correspondence organization said, “The marking was long late. Vodafone was an urbane, upmarket brand. Thought was a more natural, lower-center one. Their meeting up required another symbol. Actually, it ought to have come a lot before”.
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