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YouTube adds money making feature for content creators

July 22, 2021

YouTube adds money making feature for content creators

YouTube has launched new way for content creators to bring in money from fans, as the Alphabet Inc. owned streaming organization looks to compete with ByteDance Inc’s. TikTok and Facebook Inc’s. Instagram.

Called Super Thanks, the new feature is the fourth way for YouTubers to bring in money from viewers. Fans can purchase Super Thanks at four price points, from $2 to $50, as an approach to offer gratitude and support their favourite YouTube channels, the organization said in an explanation.

After a purchase on a video page, a highlighted comment will show up in the comment section, allowing the creators to react to the fan’s gift with a remark. The feature is accessible to a large number of creators in 68 nations, and will expand to all eligible creators in YouTube’s partner program.

Fans have the option to pay for exclusive content through channel memberships. Viewers on a livestreamed YouTube video can likewise pay for Super Chats to pin their comments to the top of the comment section.

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