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YouTube to acquire video ecomm startup simsim
July 21, 2021
YouTube is all set to acquire Indian video e-commerce platform simsim. The previous said that it has signed to a definitive agreement to acquire the two-year-old start-up.
In its blog, YouTube said that the acquisition will help small businesses contact more clients in more powerful ways.
It likewise maintained with that there will be no immediate changes to the application and it will keep on working independently. YouTube will work on ways to promote the application to its viewers.
“We are taking another step to help viewers discover and buy products from local businesses,” composed Gautam Anand, VP, YouTube Asia Pacific.
Simsim in a video e-comm platform established in 2019 where creators can post video reviews about products from nearby organizations. Customers can directly buy the products from the application itself.
Read more news about (internet advertising India, internet advertising, promoting India, digital advertising India, media advertising India).
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